Removing the boundaries
In dedicating ourselves more full time to the NPO, the co-founder, Naadiya Moosajee and I, also inadvertently spotted an opportunity! In facilitating a number of up-skilling workshops to our WomEng beneficiaries, ranging from How to do an Elevator Pitch, to Visioning and The Art of Networking, we started getting feedback from the non-engineers, as well as the men in the room about how much they enjoyed/benefited/didn't realize they needed what they had just experienced. We started to crowd-source some more feedback in a more active fashion and fast realized that the content we had developed was applicable, no... was desperately craved, by an entire market that fell beyond the scope of the NPO and the beneficiaries that came through our programs. That’s when we decided to turn this need into a Business Opportunity.
Essentially leveraging off the events and training expertise acquired in running and growing WomEng, we founded JourneyMap earlier this year, as a sister company to the NPO, as a platform to extend these expertise to the scope beyond WomEng (non-engineers, and not limited to Women).
We didn’t just see this as a business opportunity for us, but also as a direct benefit for the NPO. We have structured the company such that a percentage of the profits generated are fed back into WomEng, thereby creating an additional, and more stable, revenue source for the NPO beyond corporate sponsorships and grants.
While JourneyMap is still in its infancy, it is already starting to make an impact and it’s just a matter of time until this venture grows wings. Once again showing how putting my learnings into practice have started to develop the social entrepreneur in me. And trust me, there’s much more to follow… but time to bring this post to end, so we’ll have to talk about the rest of my ventures in the posts to follow ;)
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